A programmatic
reasoning about vision: imagery and light. It is a reasoning about images
and light. From the name of the most famous, emblematic and outstanding painting
in the history of art, the MONNALISA, comes a collection of objects dedicated
to the images of our everyday history, captured, fixed, immortalised and shown,
she is familiarity with what will come.
Her gaze implies necessity, matter, gestures. Our eyes look toward innovative
products which stimulate the creativity of those who use them. But where did
we meet the wife of Francesco Giocondo? In person in Florence, in a painting
in Paris by Leonardo da Vinci, psychedelic with a moustache, by Duchamp or
Warhol, plastered on a billboard, or in a photograph? An image which is indelible
in our memory is now a reality in the present: MONNALISA.
A collection of modern design lamps, picture and poster-frames, photo archives,
photo albums that have been re-designed and reinvented. Projects and solution
with a lean but not an anonymous signature, understated but not overly so:
modesty, an offshoot of their qualities. A collection of objects made with
the use of experimental processes and sophisticated technology, aimed at a
discerning customer who appreciates a quality product which is the beginning
of a new adventure for the company.
This is based on the relationship between MONNALISA and the Italian or foreign
designers, with the intention of going even further, exploring other territories
and always with the necessary pleasure of a good design. In the meantime there
are the severe but not stuffy design that are ready to illuminate and hold
our photographic memories.
